Behaviour Change for Energy Efficiency Scoping Workshop: Opportunities for International Cooperation in the G20 and beyond

Dates: 12 September 2018
Organiser: The Argentinian Ministry of Energy (MEN), the International Partnership for Energy Efficiency Cooperation (IPEEC) and the International Energy Agency (IEA)
Contact Email:


Energy users’ behaviour is a key factor influencing the way they respond to energy efficiency policies and whether they choose (or not) to adopt energy efficient technologies and services. Therefore, incorporating an understanding of energy users’ behaviour into the design of policies, business models and technologies is crucial for realising energy efficiency goals. Recognising this, behaviour change surfaced as an important subject to boost the impact of energy efficiency policies at the last G20 Energy Ministers’ meeting held on 15 June 2018 in Bariloche (see Communique here). At the meeting, G20 Energy Ministers agreed to launch new work on this topic under the G20 Energy Efficiency Leading Programme.

To take this commitment forward, this one-day scoping workshop will bring together IPEEC, IEA and G20 economies – as well as other IOs, research organisations, and advocacy bodies working in this field - to share hands-on experiences and discuss the opportunities for international collaboration on how behavioural sciences can be applied to energy efficiency policies to enhance their effectiveness. Countries will then be encouraged to come identify concrete steps to translate this G20 political agreement into concrete actions.


  • Introduce behaviour change for energy efficiency, covering: i) how behaviour change theory can be used to strengthen traditional energy efficiency policies such as standards and labelling schemes, and ii) new policy interventions to encourage energy efficient behaviour.
  • Explore the particular opportunities and challenges faced in encouraging behaviour change across sectors and in different country contexts; and
  • Identify possible topics for future collaboration as well as potential mechanisms and resources for collaboration, including the Task Groups under the G20 Energy Efficiency Leading Programme.

Workshop Schedule

The morning session of the workshop will be focused on the introduction of behaviour change in the field of energy efficiency, which will be featured by a number of presentations from various countries and organisations. The afternoon session will be split into three groups with different topics on Buildings / Appliances, Industry and Transport sectors. Each breakout session will invite a country to present their hands-on sectoral experiences, followed by group discussions led by expert moderators. These discussions will centre on the opportunities for international collaboration to facilitate the application of behavioural sciences to energy efficiency policies.

Click here for the agenda.

Click here for a background note for this workshop.


Introductory Presentation

What is behaviour change in the field of energy efficiency and why is it important?
By Mr Masaomi Koyama, Ministry of Economy, Trade and Industry, Japan

Behaviour and Energy Efficiency: Systems tell people how to act - people tell systems how to change
By Prof. David Shipworth, UCL Energy Institute and Vice-Chair IEA Demand Side Management Technology Collaboration Programme

Country and private sector experiences

Behavioural Insights & Climate Change Countermeasures
By Mr Yoshihiro Mizutani, Director at Ministry of Environment, Japan, and Mr Ken Haig, Director of Market Development & Regulatory Affairs, Oracle Utilities, Japan

Continuous innovation in Behavioural Programs
By Mr Sean Layerle, Chief Product Officer, Advizzo  

Applying Behavioural Science at SEAI: What We’ve Learnt so Far…
By Mr Karl Purcell, Behavioural Insights Unit, Sustainable Energy Authority of Ireland, Ireland

Behaviour Change and Transportation Research
By Mr Andrew Duvall, Transportation Behaviour Analyst, National Renewable Energy Laboratory (NREL), United States

Saudi Energy Efficiency Program
By Mr Fareed Al Asaly, Ministry of Energy, Industry and Mineral Resources, Kingdom of Saudi Arabia

Behavioural Insights in Residential Energy Efficiency – The French Experience
By Prof. Stephane Labranche, Sciences Po Grenoble, France

Country presentation: Behavioural Insights in Residential Energy Efficiency – The UK Experience
By Mr Gervase Poulden, Department for Business, Energy and Industry Strategy (BEIS), UK

Industry Session 

Country presentation: Behaviour Change for Energy Efficiency in the Industry in Mexico, PRONASGEn
By Mr Nelson Mojarro, Representative of the Hydrocarbons Fund to Europe and Ms Stephanie Ruíz López, National Commission for Efficient Energy Use (CONUEE), Mexico

Transport Session

Transportation workshop introduction
By Dr Reuven Sussman, American Council for an Energy-Efficient Economy (ACEEE), United States

Country presentation: Argentina's eco-driving programmes
By Ms Maria Eugenia Bartolomei, MEN, Argentina